Content marketing. That’s this exciting, new form of marketing that everyone’s talking about isn’t it?
Well, everyone is talking about it. But it’s not new. In fact, content marketing has been around for generations.
But that doesn’t mean it’s not exciting.
Content marketing – the art of creating genuinely helpful content to attract and engage your audience – isn’t all about writing.
A content marketing strategy can include images, videos, reports, infographics and a whole lot more. But the hub of your strategy should be your blog. And that’s where I come in.
I’ll create and optimise content on your blog, which can help you build trust and loyalty in your brand, improve your SEO – and increase leads and sales.
I’ve yet to come across a business that doesn’t have valuable content to share. Most of the time, the content just isn’t in storytelling form yet.
But as a trained journalist, I can always find the human angle to a story.
That means I can help you tell your story – and humanise your brand while I’m at it.